The success of any business depends on its ability to understand its customers who are the people that it markets and sells to. The term big data has become a common word in business circles thanks to the numerous conferences, press articles and other sources but most people do not understand another term called human data. This is data that is created due to the fact that people are constantly connected to their social media profile and mobile devices that generate a lot of data through shared videos, pictures, comments, blogs, articles and even posts. All this content has the feelings, thoughts and opinions of real people in real time and tapping into this unorganized data can provide useful feedback into knowing what makes the audience tick. This pool of data can provide marketers and employees in other departments valuable insights into the customer and prospect sentiment, buying patterns, industry trends thus enabling businesses to know what makes their clients tick. Learn more about machine learning consulting , go here.
The hard part is now coming up with useful insights from all this scattered data but the good thing is that machine learning can analyze all this data, filtering through it and revealing the data that is relevant to the company. Machine learning has become a powerful tool in any marketer’s war chest because it enables marketers take the raw human, disorganized data analyze it then make it useful to a company. Until the advent of machine learning most companies relied on having an army of analysts to read and classify data by hand. Due to the rapidly increasing volume of data this manual approach to analyzing data cannot be scalable nor cost-effective. A programming approach to automate this process is the only viable and affordable option to get deeper insights into the data. By training a computer to read the emotions in a text using machine learning a business can overcome these challenges and get many benefits from the analyzed data. Find out for further details on iot consulting right here.
There is a fear that machines are going to replace them in the workplace but this does not have to be the case because unlocking the benefits of machine learning gives businesses new opportunities. Companies that use machine learning can quickly analyze very complex data than they would have done using human data scientists. This enables them to create a more concise picture of emotions about the brans and even asses churn and purchase intent but human beings have the part of interpreting the data once it has been analyzed by the computer. Take a look at this link http://science.howstuffworks.com/artificial-intelligence-machine-learning-methodology.htm for more information.